What do Albania’s Taken marketing campaign and personal branding have in common?

Personal branding is personal marketing. It the process of purposefully putting your brand “out there” in a way that aligns with your true self.

My career before I retrained as a change and transition coach was primarily in place branding and sustainable tourism. It is amazing how the issues and the disciplines are the same when we look at our own branding and working out what our personal assets are. As we would say to a Tourism Minister, you can’t afford not to brand because people are branding your country anyway. And this will frame up positive or negative equity before you’ve even begun your marketing campaign about what a great place you have!

Understanding our personal brand is critical to our career and that self-reflection, perhaps in the past seemed discretionary or ‘soft’ in the ‘real’ world of business.

However now executives as a) they are reassessing where they want to head in their careers after such a major time of self-reflection b) are being forced to re-evaluate themselves to deal with a changed work situation, perhaps their job has changed or they are being transitioned out.

How to take charge?

Either way if we don’t develop our own personal brands, others will do it for us. Everything we do and say establishes or reinforces our personal brand in people’s minds. These perceptions determine what people feel, think and say about us – online and in person, even when we are not around.

So to my mind it’s a no brainer to proactively develop our personal brand when it comes to our careers.

We must manage our personal brand just as we would our finances or product development.

I am passionate coaching in this area, asking those questions to my clients. Sometimes it’s tough and we can feel exposed and vulnerable, but eventually we get to a place where we are very clear on aligning who we are with what we do.

Skipping this part of personal development in our career search process is a mistake as with this clarity we can go after jobs, go into interviews with the confidence that we really are exactly who we want to be, and have a narrative that is authentic, not some to go bac to the tourism analogy, slick promotional campaign with no connection to what is on the ground. Simply not sustainable.

Personal branding is personal marketing. It the process of purposefully putting your brand “out there” in a way that aligns with your true self.

Before I retrained as a change and transition specialist my career was primarily in place branding and sustainable tourism. It is amazing how the issues and the disciplines are the same when we look at our own branding and working out what our personal assets are.

As we would say to a Tourism Minister, you can’t afford not to brand because people are branding your country anyway. And this will frame up positive or negative equity before you’ve even begun your marketing campaign about what a great place you have!

Understanding our personal brand is critical to our career and that self-reflection, perhaps in the past seemed discretionary or ‘soft’ in the ‘real’ world of business.

However now executives as a) they are reassessing where they want to head in their careers after such a major time of self-reflection b) are being forced to re-evaluate themselves to deal with a changed work situation, perhaps their job has changed or they are being transitioned out.

How to take charge?

Either way if we don’t develop our own personal brands, others will do it for us. Everything we do and say establishes or reinforces our personal brand in people’s minds. These perceptions determine what people feel, think and say about us – online and in person, even when we are not around.

So to my mind it’s a no brainer to proactively develop our personal brand when it comes to our careers.

If we want to stand out in a stack of resumes or if we are going after a major job shift or a career change, we must manage our personal brand just as we would our finances or product development.

I am passionate coaching in this area, asking those questions to my clients. Sometimes it’s tough and we can feel exposed and vulnerable, but eventually we get to a place where we are very clear on aligning who we are with what we do.

Skipping this part of personal development in our career search process is a mistake as with this clarity we can go after jobs, go into interviews with the confidence that we really are exactly who we want to be, and have a narrative that is authentic, not some to go back to the tourism analogy, slick promotional campaign with no connection to what is on the ground. Simply not sustainable.

https://youtu.be/hoH2EiQc3ms

 

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